While it’s true that pretty much anyone with the proper set of skills can write compelling articles, writing them for the internet changes the playing field a bit. You must learn to write for both your readers and the search engines. If your article doesn’t get ranked for your targeted keywords, you won’t be able to drive in targeted search engine traffic, something you can’t afford to miss. If you’re looking to not only get your article published online but also to reach the widest possible audience then you’re going to have to invest some time and effort towards SEO for your articles.
Consider Using Long Tail Keywords: Ask any SEO expert about the benefits of targeting long tail keyword phrases, and you’ll know exactly what you should be writing your articles about. The specific nature of long tail keywords is what sets them apart and helps you get results. “Dog training” for instance, has a broad focus but “how to train your dog in a week” is a long tail keyword that really narrows the scope. There are many reasons this is so much more effective but two that matter most – there is less competition for longer keywords and your keywords will more closely match what people are actually typing into search engines.
Ensure That Your Resource Box Has a Natural Flow: when you’re writing your article’s resource box and including your main keyword phrase, make sure you have a natural flow. It should not seem like you have crammed your resource box with keywords. Your readers should be able to feel the connection between the resource box and the article. This means that it has to be there in the proper manner. Remember that the resource box for your article is very important. This is where you will try to get your visitors to visit your blog or website.
Write for the Readers: While you’re all excited about optimizing your articles for the search engines, don’t forget that you’re writing for human readers first. If your article isn’t helpful to or readable by the people who click on it then getting ranked for your targeted keywords will be worthless because, after all, it is the people who read what you have written who are the most beneficial to your business. Your primary objective needs to be to satisfy the search engines, give them what they are looking for while providing the same level of value to the readers as well. This article shows the importance of writing SEO centered articles as well as why it’s so important. Let’s face it; when you’re putting in so much effort and hard work into writing an article then why not try to satisfy both your readers and the search engines? When you properly optimize your articles for the search engines they’ll get positive results from the search engines for years to come. It’s time for you to roll up your sleeves and get busy writing articles that are well worth the effort.
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